How do research companies recruit their panelists?

Modified on Fri, 03 May 2024 at 01:35 PM

Market Research companies get their panelists from a number of different sources. They may advertise on Google, Yahoo, or Bing, but most often they come to companies like SurveyClub to find people that want to give their opinion. SurveyClub works directly with Market Research companies to help them grow their online panel by inviting our members to join their panel. These invitations come through email or are placed inside your member's area. SurveyClub is paid a small fee to help these Market Research companies find new panelists that are active and engaged.