What is quantitative research?

Modified on Fri, 03 May 2024 at 01:31 PM

Quantitative research is number based research that normally involves statistical analysis. Things like customer satisfaction surveys, where an organization may wish to rank the friendliness of an employee, would be considered quantitative research. In order for the researcher to gather significant and relevant information, the same series of questions must be asked to every respondent. This allows for the calculation of certain mathematical formulas such as average score and median score.