What are focus groups?

Modified on Fri, 03 May 2024 at 01:36 PM

SurveyClub offers its members the opportunity to participate in focus groups. Above we discussed the difference between quantitative research and qualitative research. Focus groups are a form of qualitative research in which a group of people are asked about their perceptions, opinions, beliefs and attitudes towards a product, service, concept, advertisement, idea, or packaging. Questions are asked in a group setting where participants are free to talk with other group members.


When you join SurveyClub, we ask you for your zip code so we can invite you to focus group in your area. Focus group participants usually earn between $50 and $200 per hour. SurveyClub does not conduct the focus group, but we do help to recruit the people that are interested in participating.