How do focus groups help the marketing for new products?

Modified on Fri, 03 May 2024 at 01:37 PM

Focus groups are an important part of evaluating new products before they go to market. Focus groups allow companies to test things like different types packaging and different product names before the new product is made available to the public. After each focus group discusses, views, and tests the product, they will fill out a short survey to summarize their thoughts for the researcher.


SurveyClub members in the Denver area recently participated in a focus group for Leprino cheese. The focus group lasted two days. There were four groups of five to seven people and each group spent between one and two hours each day discussing different pizza concepts. On the second day, the groups actually sampled pizza with different types of cheese. Each SurveyClub member received between $40 and $60 per day for their time and opinion.