How do research companies maintain their panels?

Modified on Fri, 03 May 2024 at 01:36 PM

It is important for you to know that market research companies monitor the activity of their panelists to ensure surveys are being completed and members are happy. These research companies want you to stay engaged and participate. When panelists become non-responsive to survey invitations, market research companies will stop sending survey invitations and deactivate that account. That is why it is important to stays active. If you are ever dissatisfied, or have questions, we highly recommend contacting that particular market research company with your questions and concerns.