After all the surveys are finished and the data is finally collected and compiled, the market researchers will use the data to make decisions and recommendations to the organization who has paid for the project. The information gathered will be used for strategic decisions, for example, how to best improve a new product line, or who to sell a new product to. This is where you the panelist comes in, by sharing your opinion about your favorite (or least favorite brands) you are able to shape the future of all sorts of products and services. Your thoughtful and honest opinions are what help the world's largest companies improve their products and you will be paid for you time and opinions. Market Research data allows individuals and corporations to make educated decisions about things like design and price for new products.